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GO SOFTWEAR is a Los Angeles based company that specializes in the design and manufacturing of men’s underwear/swimwear/athletic wear in the heart of the fashion district in downtown L. A. Since its inception in 1996, the company ushered in a new era in men's undergarments with the novel collection of men's enhancement underwear (padded briefs, boxers & jockstraps) along with colorful underwear and tank top designs, seldom common at the time.

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